About - Only Paws

Only Paws is proud to be building Australia's largest pet community platform. We believe that better connection leads to better care, which is why we're creating the ultimate all-in-one digital home for the modern pet owner. Born in Australia and built for a nation of animal lovers, our subscription-based ecosystem ensures that everything you need for your pet is only ever one tap away.

Australia's Pet Community. Unified.

2026

Founded

Launched to redefine the digital pet landscape.
Premium pet care, right at your fingertips.

Sydney

Headquarters

Proudly Australian-owned, operated, and innovated.

Multi-Platform

Connecting Paws with Care

Guides, Directory, Shop, Social, Planning, Health, and Rewards. With exciting platform pillars on our roadmap to come!

31.6+ Million

Pets Nationwide

According to the Animal Medicines Australia (AMA) 2025 Report. Includes dogs, cats, birds, fish, and small mammals. That's 31.6+ million reasons to build a better-connected pet community — and exactly why Only Paws exists.

86%

Positive Impact

The same AMA report found that 86% of owners say their pet has a significant positive impact on their mental and physical health.

100%

Pet & Community Focused

Designed for Pet Lovers, by Pet Lovers.
Proudly local, supporting local businesses.

Our Mission

Because they're more than just animals - they're family.

At Only Paws, our mission is to simplify the complexities of pet parenting. We recognised a gap in the Great Southern Land: busy pet parents and families were forced to juggle fragmented directories, disconnected social groups, and global marketplaces that didn't feel local or personal. Only Paws bridges that gap.

We've unified the entire pet ownership journey - Guides, Directory, Shop, Social, Gaming, Planning, and Health - into one, seamless experience. We aren't just building an app; we are building the ultimate tech platform for Australia's pet-loving nation. By connecting you with the best local services, exclusive offers, and a vibrant community, we're making it easier to give your furry companions the lives they deserve - while having a little fun along the way.

We've distilled the essentials of pet ownership into a streamlined, high-performance platform:

Connect: Join a social network dedicated entirely to pets and their people.
Discover: Access a comprehensive national Directory of Community endorsed local services and pet-friendly spots.
Shop: Support local businesses by purchasing products from our membership Marketplace.
Plan: Organise your life with ease, from vet appointments to playdates and travel.
Manage: Take control of your pet's wellbeing with advanced Health tracking and records.

Our Vision: Where We're Headed

We aren't just building for today; we are defining the future of the Australian pet experience.

Pet-First Approach

Our philosophy is simple: Happy pets mean happy humans. Every feature we build, every line of code we write, and every partnership we form puts the animal's wellbeing at the centre. This "Pet-First" lens drives every decision we make.

The Curated Collective

We’re creating a curated ecosystem where pet owners can access our pet products as well as any verified partners high-quality products and services – ensuring partners on our platform care about what they do as much as we do.

With Only Paws, you aren't just paying for an app - you're paying for a Community-backed filter. We maintain a baseline for every listing we recommend and encourage members to contribute with recommendations sharing their experiences with our community. For businesses that go the extra mile, our Verified Badges signifies a deep-dive onboarding process that promotes professional excellence.

Learn More About Our Standards & Verified Badges

Innovation Hub

We believe in the power of technology to bring people together - and there is no bond more powerful, or more universal, than the shared love of our pets. We are committed to pushing the boundaries of "Pet Tech" by building tools that help you stay ahead of your pet's needs.

Through the Only Paws ecosystem, we are developing AI-assisted wellness tracking and proactive care reminders designed to help you monitor patterns in your pet's health and lifestyle. By utilising data-driven insights, we aim to provide a more informed, organised, and proactive parenting experience.

Our AI-assisted features are designed to provide wellness insights and organisational support. They are not a substitute for professional veterinary advice, diagnosis, or treatment.

Our Values: The Principles That Guide Us

Only Paws is built on the belief that authentic communities and deep connections are the foundation of better animal welfare.

Pets First

Every decision considers what's best for pets.
By looking after your pets, who look after you (see AMA report ).

Integrity

Trust is earned through transparency. We maintain ethical standards that prioritise verified businesses and authentic, human-driven reviews. If it doesn't meet our baseline, it doesn't stay on our platform.

Community & Connection

We focus on building authentic communities, fostering connections between pet lovers, creating a space for shared experiences, local playdates, and a national network of support.

Quality Over Quantity

We provide a curated marketplace and premium, personalised experiences tailored to your profile and preferences focused on a positive experience.

Purposeful Innovation

We are constantly evolving to simplify your life. Our dedication to tech is driven to remove the "admin" of pet ownership so you can focus on the relationship. We use 2026 innovation to be your proactive partner, not just another app on your phone.

Passion & Commitment

We are pet lovers building for pet lovers. We genuinely care, and we actively support Australian animal welfare initiatives to ensure every "paw" has a path to a better life. Read about our commitment to Animal Welfare Only Paws Pledge.

Meet the people behind Only Paws

Coming Soon

Team details will be announced as we grow. Interested in joining our team?
Check back soon for career opportunities!

Connect With Us

Questions, feedback, or just want to say hi?
We'd love to hear from you!

Contact Us